This is a student project to rebrand Bluelist, a mobile app and website that notifies people of local deals in their area. The assignment focused on web advertising. I chose a flag to represent Bluelist, which can double as a pin on a mobile mini-map, and a standard to rally behind. I chose for the wordmark a more trendy script font that might better appeal to the target audience.

I’ve revisited the project with another possible solution, one that uses an abstract B shape which doubles as a list. It’s blue, it’s a list, and there’s a nice app icon ready to go. There’s always room for improvement.




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